How do you measure a touring activation across several stores?

With one capture criterion for every venue. For Adidas, EVIUS logged every session with store, date, time and jersey, and DataHub consolidated the 11 stores into one dashboard.

What most affects an in-store activation’s result?

Placement inside the store: participation was 5.6% at the best venue and 0.9% at the worst, with the same format.

Where do the figures come from?

Registrations and prints are EVIUS data. Store foot traffic was measured with sensors at one venue for three full days and modeled at the rest by calibrating against that venue. Source: DataHub, 2026 World Cup route.

What did EVIUS do in the activation?

Capturing every kiosk registration, attributed to store, date, time, jersey chosen and session length.

Does the campaign measure sales?

No. The mechanic required a receipt validated by the host, but the receipt wasn’t digitized: it measures participation with purchase, not incremental sales or average ticket.

Adidas case study: an AI photo opp in 11 stores