How do you generate qualified leads at a trade show?

With a mechanic that requires coming closer and captures the contact with permission inside the same experience. At Expo ANTAD 2026, 28.1% of interactions with La Huerta’s freezer became a qualified lead.

How do you measure a trade show booth’s return?

By measuring the full funnel: venue attendees, people reached by the booth, interactions and qualified contacts, in that order.

Are the figures authorized?

Yes. They are authorized by the client for publication. Source: DataHub, Expo ANTAD 2026.

Why did only 1.7% interact?

Because the mechanic measures deep interaction: people had to come closer and open the freezer. It is a demanding mechanic that keeps quality, not volume.

Can I capture contacts like this at my trade show?

Yes. Permission-based contact capture and the funnel report are set up per event on EVIUS.

La Huerta case study: qualified leads at Expo ANTAD 2026