How do you measure a mall activation?

By separating who walked by, who stopped and who played. At NutreCat Play, Connect measured exposed people and unique visitors, and EVIUS logged every game with venue, time and score.

What makes an interactive kiosk convert more?

Its placement inside the mall: conversion ranged from 18.1% to 51.9% across venues, and the best was the only one surveyed on site.

What is measured and what is modeled?

Games and points are EVIUS data. Exposed people and unique visitors are measured by Connect, normalized by calibration. Mall traffic is modeled from each mall’s published footfall.

Why isn’t the base actionable?

Because the mini-game didn’t ask for contact data. There is measured behavior, but no profiles.

How many points were generated in the game?

88,383 points across 258 games.

NutreCat Play case study: a mall activation that was measured