How do you turn registrations into real attendance at a large event?

With pre-registration and QR check-in at entry: at Warner Play Experience 2025, 62.8% of 13,317 registrants attended and every entry was verified by a scan.

How do you build a first-party database at a brand event?

By using a single user identity from registration to the last challenge, so every interaction is attributed to a person rather than to a zone count.

Are the figures authorized?

Yes. The figures are authorized by the client for publication. Source: DataHub, Warner Play Experience 2025.

Why are there more interactions than attendees?

Because each person played more than once. That repetition was attributed to a specific user instead of getting lost as an aggregate count per zone.

What did EVIUS do at the event?

Pre-registration, QR check-in and attributing every gamification challenge to the user who played it.

Warner Play case study: registration and QR check-in at a festival