How do you run a sponsored esports tournament?

With online qualifiers beforehand, streamed in-person finals and the brand as the gaming tool. At Zona Gamer, players competed on LG UltraGear monitors.

How is access controlled at a gaming event?

With registration on a landing page, a QR code per attendee and an accredited badge at the door, as at Zona Gamer with EVIUS.

What did EVIUS do at Zona Gamer?

The registration landing page, a QR code per attendee and check-in with an accredited badge at the door.

Why are there no attendance figures?

Because they are pending the client’s authorization. The case publishes the format’s design and scope figures.

Can the format be repeated?

Yes. It was designed as a repeatable template and has already run in Bogotá and Bucaramanga.

Zona Gamer LG case study: esports tournaments in Bogotá