Question 1

Can I run it invitation-only?

Accepted Answer

Yes. Registration can be private by invitation or approval-based: you upload the guest list and only people on it get in. That's the usual setup when the launch is for press or channel partners.

Question 2

How do I measure interest in the product?

Accepted Answer

With the perception survey opened at the moment of the launch and with trivia on the product's attributes: answers stay tied to the profile of whoever responded, so you know which segment reacted to which message.

Question 3

Does it connect to my CRM?

Accepted Answer

With a subscription, yes: event data exports and syncs with your systems. Without one you still capture and operate at no cost, and the data stays in your account to read and download.

Question 4

Does it work if the launch streams to several cities?

Accepted Answer

Yes. With the streaming module the event reaches the audience that isn't in the room, inside the same event page and on a single registration, so the report doesn't arrive split by city.